3 Reasons Why Hotels Choose Chrome Bathroom Fittings

Both new and refurbished hotels are now much more likely to specify chrome bathroom fittings. Over the years various colours and finishes on bathroom accessories have come and gone but none have remained consistent like chrome. But what are the benefits of having a chrome finish and why has this finish become so popular? Here are three reasons.

Reason 1: Design

The hotel bathroom has long since moved away from being just a ‘functional room’. It has now become a room where design statements can be made and moreover, they can be one of the significant elements of a hotel room that will influence a customer’s satisfaction with their stay. In other words, a ‘great bathroom’ can significantly increase the chances of a customer having a ‘great stay’. And whilst one white bathroom suite may look very similar to another, the bathroom designer can make significant design statements with the accessories they use. This in turn has led to hotels opting for chrome-plated accessories – from toilet roll holders, to towel rails and pedal bins – as a method of conveying a stylish and well-designed feel.

Reason 2: Quality

When it comes to many things, including bathroom accessories, quality can be split into two areas: real quality and perceived quality. And for the purposes of a hotel looking to offer a genuinely high quality bathroom, they must achieve high customer scores in both areas. The point here is that even if a bathroom accessory is, for instance, white, and it is made to a high quality, it might not be perceived as being a high quality product by the customer. This is where chrome can win on both counts, by offering a genuinely high quality finish but also being perceived as being high quality by the many customers that will use it.

Reason 3: Durability

Hotels are no different to any business in that they must be profitable to survive. This means that whilst their bookings must remain high, they will also keep a close eye on costs. Clearly, this means that no hotel will want to invest in bathroom fittings and accessories that look great, but also need to be replaced regularly. If a bathroom accessory lacks durability, it will certainly add to the hotel’s costs when they replace it but will also impact on the customer’s experience as inevitably it will be them that first experience any faults. Some of the respected providers of chrome bathroom fittings will offer ten year guarantees on their products and will even have them tested and accredited by industry bodies such as the FIRA. Assuming that the underlying brass materials and fittings are of a high quality, then chrome bathroom accessories can be extremely hard wearing and durable.

Chrome bathroom accessories now cover all products you can imagine – from disabled grab rails to towel racks to recessed toilet roll holders - they are all now being used to add contemporary design flair to hotel bathrooms which ultimately can help hotels retain their customers while also managing their costs.